Why Do We Expect To Buy Cheap Fashion

It is a question that makes me think almost more than any other. I expect it, even though I am trying to be a more ethical shopper. Everybody I know expects it or at least say they can’t afford to buy anything more expensive than the regular high street items. I did research into this topic and I’ve read books on it and it still baffles me, but I’ve found few points that seem to pop up with most people. I know that this is a generalisation and you might not expect fashion to be cheap or you expect it for a different reason, but I hope it might make you think about it anyway.

Used To It

We are used to buying cheap fashion. We are not used to fashion lasting us long neither in quality or style preference, and we are not prepared to pay more money for something that isn’t lasting.

We Want To Get Money’s Worth

We want to get as much for our money every month and do not see fashion as an investment piece. Unfortunately, I see this problem with many other things in life as well. Fashion used to be an investment, or rather not disposable. Garments used to cost a lot of money and people took care of their garments so they would last. Now we want new clothes for different social occasions, we want to eat and party out, we want to go to the movies and possibly buy a present for somebody. Instead of saving to buy a garment that will last years, we buy the one that was suitable enough with a great price for this month.

It is the standard we expect

It is the standardised price. I am not saying it is the standard, but rather we all have in our minds a price that we are not willing to go over in each item. With technology we expect a higher price than with fashion, nevertheless, it costing just a fragment of the selling price for the company to produce. But technology is not quite as disposable as fashion is. We do not realise that we are not paying for the item to last, but rather support the unsustainable practice of sweatshop labour and profit for the high street brands.

Extra Value

When we pay “extra” price for any item we expect it to offer more for us; either a perfect fit or a superior quality. For people to use more money on fashion (or anything else) we require more value.

Lifestyle

In today’s world, we are not used to people making clothes themselves. We are at awe if somebody can make a garment themselves, although there was a time when women were expected to know how to make garments, or we do not believe they can make the garments well. Today we don’t see those who make the garments, we can just expect them to be in the stores. Today consumers expect that shops will answer their every need and want in an instant and those shops that do will succeed. Media from fashion magazines to blockbuster movies makes us want the image and the lifestyle of those incredible women with their incredible bodies and beautiful fashion items. Department stores and high-street fashion houses offer us the fashion items for cheap to achieve the feeling of that lifestyle and our peers offer us the agreeable response when we buy new stuff all the time.

What Value Does Fashion Bring?

The value fashion brings to one’s life is fleeting. It is the experience and thrill of finding a new item that fits into the person’s lifestyle at a bargain price. Once home, if the fashion item is still favourable, it is the experience of flaunting the fashion item in front of friends and family and getting those few compliments. It is the feeling of being trendy and wearing the image of yourself that you are dreaming of. And in most cases that is it. The garment will be forgotten when new ones arrive. It is rare when I hear people talking excitedly about a fashion item that they’ve had for months (or years) unless it is an expensive designer bag/shoes. It is rare for people to have staple pieces of fashion in their wardrobes that they feel good for more than a couple wears.

I’ve heard many people say that they can’t afford to spend Β£/$100 on a pair of jeans and quite frankly neither can I, but then again I can spend Β£40 on a pair of jeans once a year or spend more on a pair that is good quality with proper durable fiber and it might last me a lifetime. I am no longer happy to pay for high street retailers profits without getting much in return. I do see that the standard price of fashion is not at a correct point because I know what goes into really making fashion and it can’t be achieved with as low a price as the high street. For me, quality and ethics are a value when I buy fashion and when I buy it I do expect it to last me long if it doesn’t I know to question the brand that sold it to me.

Pictures are from this Pinterest board.

 

Why do you expect fashion to be cheap and what are you paying for then?

With love,

Lii

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Uncovering The Secrets Behind Fashion Sizing

Ready-to-made fashion sizes seem to baffle us all. We are frustrated when shopping for fashion and no wonder as we have to juggle between different sizes, as one doesn’t always seem to be the perfect one for us. We wonder whether we have gained weight or whether the company made a mistake when they made the garment. It seems to be impossible to find the perfect jeans and nothing fits perfectly. I’ve heard this all many times from friends and acquaintances,Β as well as reading from people’s blogs. People questioning why all of the brands don’t just use the same sizing so that it would be easier to shop for fashion. Unfortunately, I am not here to tell you how to find that right size, but rather explain why it is difficult to find your size and why you shouldn’t feel self-conscious about it.

Uncovering The Secrets Behind Fashion Sizing - byLiiL

The current method of providing clothes with a size so that people would more easily recognise what garment is most suitable to them is quite new. It was during the industrialisation and the big boom of companies making ready-to-wear garments when they required a standardised size, before that women’s clothing was made as a made-to-measure by a seamstress or a couturier, or women sew their own garments themselves.

Making garments made-to-measure, although makes the garment to fit the wearer perfectly, is a slow process and is not suitable for the fast-fashion market (this might be changing now, but more about it later), which is why there is a size chart (or many) that groups certain measurement under one size.

Uncovering The Secrets Behind Fashion Sizing - byLiiL

Women are obsessed with their clothing size and especially how small of a size they wear. I read an article where a stylist explained how her customers would refuse to take a bigger size that would fit them because they wanted to have the size small label. The fashion companies have recognised this and adapted accordingly with vanity sizing. You’ve probably heard that in her own time Marilyn Monroe was a size 12, but in today’s sizing, she would be a size 6. It’s because fashion companies want to make women feel better about themselves, but when each company decides the sizing on their own (and might have more than one chart within the range of garments they sell) it can be difficult to find one size that fits you.

 

The main reason, in my opinion, is that all of us are different shapes. It is rare that anybody can fit into a company’s size standard so that everything fits them perfectly, and if you are one of them then good for you! But the number of times I have been in the dressing room wondering why a garment fits perfectly on the butt but not on my waist and going smaller would be too tight. Or when I try a top which is perfect around my shoulders and arms but is bulging around my bust, but going a size bigger will look like a sack on me. This is why you can be the same size with your friend and not fit into same garments and look absolutely different in the same garments.

With standardised sizing garments are produced with specific measurements in mind, which is for a specific body type most often slim hourglass or rectangle. In which case, if you are any other body shape it might be difficult to find garments that will suit you well and enhance your appearance.

Uncovering The Secrets Behind Fashion Sizing - byLiiL

In the end, size is just a number that doesn’t really matter. It is for the fashion brands to help sell their clothes and for you to possibly have a clue of what size of a garment you should be looking for. It has changed through the ages because of cultural pressure and norm. Fortunately, there is now technology that can help you find garments that fit you from the existing ones or even order made-to-measure garments. The technology is still in its infancy, but I am sure will make a big difference to the fashion industry in just a few years. For now, I’ve found Post-Couture Collective to have a great start on this idea andΒ TrueFit, which finds you garments from many top brands that will fit your measurements.

I don’t think a size label will ever be out of our lives, but I hope the innovations in technology in fashion will allow better fitting garments for us in the near future with less headache over finding them.

 

Do you have problems finding the perfectly fitting garment? What do you think would be a solution to this?

With love,

Lii