“We are here to sprinkle pixie dust into your underwear drawer”
This is what it says on the Primrose and Pixie’s website, a new lingerie and sleepwear brand from the UK created by Sarah Louise Richards. And browsing through the website and their Instagram account it is exactly the impression that you get, as well as fantasy, magical and cute. Beautiful, romantic and ethereal pieces. The brand does not follow trends but rather takes inspiration from other-worldly, dreamy and gothic.
The brand is locally designed and produced in their UK studio. All of their items are vegan-friendly and they favour organic fabrics that have a Confidence in Textiles certificate. Each item is made-to-measure making it more sustainable, definitely.
It is obvious that the brand is new and the offering is quite limited but absolutely beautiful. There are few pieces of sleepwear and lingerie with lovely and cute prints, although still keeping it sexy. I absolutely love their shorts, which I would love to wear at home and I would definitely feel sexy, but still decent.
The only thing I hope they will improve upon is their sizing. When ordering any garment you can choose from XS to XL, however, when they are offering made-to-measure there would be a chance to fit the garments more, especially with the bra. On the other hand, they have great size chart from where you can choose which size would fit you and could feel comfortable ordering from them!
Check out their website and Instagram, where all the pictures are from.
How do you like the cute lingerie and sleepwear brand?
I stumbled upon Anek. (Anekdot) by scrolling through Instagram and started following instantly ones I learned it’s sustainability merits. Not only are the pictures beautiful and inspiring, the brand has some excellent sustainability credentials.
The feeling you first get from the Instagram account is easy, lazy summer days, beautiful and a little bit sneak peak. I could easily like every single photo I see! Already in their Instagram bio they assert to fight the mass-production and it’s mediocrity in craftsmanship. Great, right! Well, a closer look at their website got me even more excited. It is a brand created by a Swedish-born Sofia, who studied in Italy and got her experience in London. She maintains the brand from Berlin, where she handcrafts every single piece sold. The materials used in every piece are cleverly sourced from production leftovers, end of lines, off-cuts, deadstock and vintage trimmings. This means the collections are designed based on what is available and therefore many items are very unique.
I loved the look of the lingerie but was quickly disappointed by the sizing of S-XL, which is not often suitable for a woman with a bigger bust. I hope at some point, as they are making each garment for the customer, that they would also make it to the measurements and more colour! I would definitely be first in line to try that!
I got really excited about their bikini line, especially with the Versatile bikini, which could be worn in many different ways and is made out of quality performance fabric!
And the reason I wanted to write about this brand is their transparency. There are so many sustainable brands, who are not quite as honest about how they source their materials. With Anek. they tell with each of the garments how they sourced the materials and from where, even if it is not sustainable, which is absolutely fantastic! It definitely makes me trust the brand much more and I feel stay tuned to what they get up to in the future! Find the brand website here.
Have you heard of Anek. before?