I am sure all of you have seen “Who Made My Clothes?” posts on Instagram and Twitter for the past couple of days. If you haven’t, you should definitely read this! As I’ve written before and many others before me, fashion is a very polluting industry and can be very harmful to the human race as well. People who make clothes for the many multimillion-dollar fashion companies do not get the same benefits as the companies do. Mostly these people work in unsafe environments, are treated inhumanely and do not even get compensated accordingly. When shopping for fashion we rarely stop and think about this, however, for some, it is their everyday life.
Fashion Revolution is a movement to change this and for the week of 24th to 30th of April they ask everybody to ask “Who Made My Clothes?”. Sometimes the answer can be easy. There are many designers who boast about their local production and hand-made goods. In most cases, however, this is not so easy to answer. Big companies like to hide their manufacturing practices. It is not really media friendly when people find out that the company has been exploiting children or the building collapsed killing hundreds of their employees. So it is left up to us, the consumers to put the pressure on these companies to change the way they do their business.
To join the movement and change the way fashion companies do their business ask them “Who Made My Clothes?”. You can learn more about the movement from the Fashion Revolution website, including the Fashion Transparency Index, the garment worker diaries, information what the price behind your garments means and much more. I spent literally the whole day perusing this website. In addition, you can check their Instagram account to follow the journey of the movement.
Additionally, you can support those brands who are being transparent and are trying to make a difference. I’ve posted about SUSS Instagram account before and how they have the greatest tips to be a more sustainable fashion shopper. Well, now they are in the process of starting up “A pop up concept store promoting a lifestyle for a healthier and happier planet.” How amazing is that?! I can’t wait! And if you want to support them you can fund them on Kickstarter until Monday 1st of May. So hurry up!
How do you support sustainable fashion?